Here’s a bold statement: loyalty in college basketball coaching is as rare as a perfect bracket in March Madness. Yet, Ben Jacobson has defied the odds, making Northern Iowa his basketball sanctuary for nearly two decades. As he embarks on his 20th season with the Panthers, his story isn’t just about longevity—it’s about the quiet power of commitment in a sport that often rewards restlessness. But here’s where it gets controversial: In an era of constant coaching carousel moves, is Jacobson’s steadfastness a relic of the past or a blueprint for sustained success? Let’s dive in.
Since taking the helm in 2006, Jacobson has become the face of Northern Iowa basketball. His tenure peaked between 2009 and 2016, a golden era that saw the Panthers punch their ticket to four NCAA Tournaments in eight seasons. Among those highlights? A thrilling Sweet 16 run in 2010, capping off a remarkable 30-5 season. With 374 career wins, four NCAA Tournament victories, and eight Missouri Valley Conference titles (four regular season, four tournament), Jacobson’s résumé speaks for itself. Toss in five MVC Coach of the Year awards, and you’ve got a legacy that’s hard to ignore. And this is the part most people miss: Before he became a coaching legend, Jacobson was a standout player in his own right, earning North Dakota Mr. Basketball honors and starring at the University of North Dakota.
What’s his secret? Stability. In a sport where coaches often chase bigger paychecks or brighter spotlights, Jacobson has stayed put, building something deeper than a winning program—a community. His approach raises a thought-provoking question: In the win-at-all-costs world of college sports, is there value in staying put and nurturing long-term growth?
Now, as Jacobson looks to rebuild a contender in Cedar Falls, the Panthers are poised for a resurgence. Over the past two seasons, they’ve posted a solid 39-27 record, including an NIT appearance last year. But the real prize? Returning to the NCAA Tournament for the first time since 2016. Here’s where it gets interesting: Jacobson’s current roster blends seasoned veterans with fresh talent. Trey Campbell, a local hero and Preseason All-Conference Team selection, leads the charge after averaging 11.3 points per game last season. Ben Schiweger, a versatile two-way player from Chicago, chipped in nearly 10 points per game and anchored the boards. Add in a trio of transfers—NAIA All-American Tristan Smith, Canadian big man Ismael Diouf, and Croatian forward Marino Dubravcic—plus freshmen Jalen Wilson and Geon Hutchins, and you’ve got a deep, balanced squad.
In a wide-open Missouri Valley Conference, experience and continuity might just be the Panthers’ secret weapons. For Jacobson, who’s seen it all, the mission remains unchanged: get Northern Iowa back to March Madness. But here’s the real question: Can a coach’s loyalty and consistency outlast the chaos of modern college basketball? And if so, what does that mean for the future of the sport? Let us know your thoughts in the comments—this is one debate worth having.
